THE SELBY HOUSE
How a Strategic Social Media Approach Drove 24.6% Organic Growth for a Niche Vintage Brand
The Selby House isn’t just another vintage sourcing company—it’s a highly curated destination for interior designers, collectors, and high-end shoppers seeking rare and exceptional pieces. Nestled in the Dallas Design District, The Selby House blends expert curation, deep historical knowledge, and a sophisticated design sensibility, making it a standout in the vintage interiors space.
Despite its strong industry expertise, The Selby House needed a social presence that matched its prestige—one that could both educate and inspire, while driving real business impact.
Crafting a Strategy That Converts
To elevate The Selby House’s presence, we developed a comprehensive content strategy that combines:
- Sourcing stories & behind-the-scenes content, immersing followers in the process of curating exceptional pieces.
- High-end design inspiration, showcasing how vintage furniture integrates into luxury interiors.
- Detailed historical insights, providing educational and engaging content that positions The Selby House as an authority in the space.
Consistency was key—but beyond that, our approach leaned heavily into high-end design expertise and storytelling, reinforcing The Selby House’s credibility in a competitive industry.
Surging Growth and Community Engagement
Over the past year, The Selby House’s social following has doubled, with the past 90 days alone showing a 24.6% organic growth rate. But the real success isn’t just in numbers—it’s in the depth of engagement and direct business impact:
- Saves are up 110%, showing increased long-term interest and purchasing intent.
- DM inquiries have surged, leading to direct sales and client connections.
- Podcast and media opportunities have emerged, directly fueled by the brand’s growing digital presence.
With an extensive background in interior design and sourcing, The Selby House already had the expertise—our strategy ensured their social presence reflected that same level of sophistication and authority.
A Blueprint for Niche Brand Success
This case proves that strong branding, expert storytelling, and niche authority are powerful drivers for growth—especially in luxury and design industries.
If you’re looking to build a high-performing, high-engagement social presence that not only grows your community but drives real business impact, we’re here to make it happen.
