1. Read more: See New Skincare: A Case Study
    See New Skincare: A Case Study

    See New Skincare: A Case Study

    See New Skincare began as a subscription service that introduced consumers to holistic and clean skincare products every month. This case study explores how See New transformed its brand identity to enhance customer engagement and retention, ultimately becoming a leader in the beauty subscription box market.
    Read more
  2. Read more: Creating the Halo Effect With your Customers
    Creating the Halo Effect With your Customers

    Creating the Halo Effect With your Customers

    What is the halo effect, and why it'll change your communication style. 

    The halo effect is a cognitive bias where our overall impression of a person (or brand) influences our feelings or thoughts about that individual's character, abilities, or other traits. It's like forming a "halo" of positive attributes around someone based on a single positive trait or action.

    Read more
  3. Read more: The Power of Being The Face of The Brand
    The Power of Being The Face of The Brand

    The Power of Being The Face of The Brand

    Unlocking the Power of Personal Brands in Business. Have you ever been told to keep your personal life separate from your online business? It's a common piece of advice, but let's take a moment to challenge that notion.

    Read more