Built for Visual and Sensory Impact

Morning After isn’t just about great coffee—it’s about creating a moment. The brand was designed to capture the energy of indulgence, refinement, and ritual, making every sip feel like an experience. We developed a visual identity that embodies the sleek precision of a high-end espresso machine, with a bubble chrome logo and mark that evokes the flow of a perfect espresso pull. This bold, reflective design instantly signals modern luxury while maintaining an approachable, lifestyle-driven appeal.

Beyond aesthetics, Morning After’s philosophy—"From Estate to Espresso"—defines its commitment to sourcing. Unlike brands that rely on loosely connected producer groups, Morning After controls its quality from the ground up, sourcing directly from regenerative organic farms in Central America and Africa. This ensures a depth of flavor, sustainability, and integrity that mirrors the meticulous craftsmanship in every pour.

Since this was a ground-up brand build, every element was created to align seamlessly across digital, retail, and social touchpoints. We crafted a comprehensive identity, spanning logo, color system, typography, and packaging, ensuring the brand’s bold, modern aesthetic remains instantly recognizable.

A major focus was establishing Morning After as a lifestyle brand, making it as much about the experience as the coffee itself. This meant developing:

• A social-first strategy to build engagement and brand awareness pre-launch.
• Customer-facing and brand-facing collateral to ensure a cohesive in-store and online experience.
• Design elements that reinforce the ritual of coffee drinking, making it feel both high-end and effortlessly cool.

With its distinct identity, Morning After is a brand that doesn’t just fit into the specialty coffee space—it redefines it. Through design, storytelling, and sourcing integrity, it proves that coffee is more than just a drink; it’s an experience, a ritual, and a statement.

Creating a brand that seamlessly blends aesthetic impact, premium craft, and cultural relevance takes strategy, vision, and execution. If you’re building something bold—something that needs to command attention and create connection—we’re here to make that happen. Let’s bring your brand to life.