Brand Rich developed comprehensive branding guidelines that ensure consistency and clarity as Filthy Mouth makes its market debut. Our efforts included establishing a resonant brand voice, crafting a striking visual identity, and providing guidlines to implement these elements across all platforms.

Brand Strategy:

• Gen-Z Focus: Emphasized fun, accessibility, and social media savviness to resonate with younger wine enthusiasts.
• Visual Identity: Created a vibrant visual identity to differentiate Filthy Mouth from traditional wine brands.
• Brand Voice: Established an engaging and relatable brand voice that speaks to Gen-Z consumers.

Filthy Mouth is uniquely positioned to leverage its innovative branding to attract younger visitors. The founders recognized an untapped opportunity to engage Gen-Z, a demographic largely overlooked by local competitors. We completed the project with an actionable set of guidelines that will guide Filthy Mouth as it launches into the market. This strategic foundation is designed to foster recognition and drive impactful results.